Ensure “Lift-Off” in Your Marketing Campaign Launch (Part I)
How would you like to ensure a successful and reusable marketing campaign launch? In our next two posts, we’re going to examine 5 essential keys to make that possible. Once you have these basics down, you can use them over and over again.
The 5 essential keys are:
- Define your Unique Selling Proposition (USP)
- Put an effective sales offer to work
- Avoid marketing pitfalls
- Develop a world-class marketing perspective
- Get results!
Let’s take a look at each one these so you can see exactly how they fit together. You’ll also discover how they affect the overall outcome of your marketing campaign.
Define your Unique Selling Proposition (USP)
Take the time to ask yourself some questions from the prospective of the customers/clients. If you were your prospective client, what would it take to get your attention? What needs do you have that must be met? What are the promises you want fulfilled?
Once you know the answers to these questions you can start putting together a plan to meet these needs. Your USP is what you are “promising” your customers/clients. It would be extremely helpful to take a look at what USP your competitors are using. This will be crucial to help you develop your own USP which will clearly demonstrate your market dominating position and help your prospects to see how you differ from your competitors.
Put an effective sales offer to work
- Put together a headline that gets immediate attention.
- Share benefits of your products/services (speaking from the customers’ perspective).
- Identify the specific needs met by your products/services.
- Make it easy to do business with you by offering guarantees. (Remove the risk!)
- Share your specific sales proposition.
- Guide your customer’s/client’s responses. (Don’t be afraid to tell them how they should respond)
- Motivate them with a clear call to action.
In other words, you need to put together a pitch that communicates how your products/services are special and compels your customers to buy. If they don’t feel like they NEED your product, they won’t buy. You need to answer a question, solve a problem or feed an obsession.
You need to provide them with all the information they need to make an informed and confident decision. Buyer’s remorse is one of the worst things that can happen.
Avoid the marketing pitfalls
There are 5 major marketing pitfalls many businesses fall into which you should avoid. They…
- Ignore market testing and push on with an inaccurate plan.
- Offer an incomplete case, or reasons, throughout their marketing plan.
- Fail to notice the needs of their prospective customers/clients.
- Fail to diversify their marketing options.
- Fail to get market opinions on their offers.
This article will be continued in the next blog post.
The E-Learning Marketing System I use with my clients provides information, examples – even a “paint-by-number” process to help business owners increase their revenue. If you’re not satisfied with the number of leads your current marketing is producing or you desire to double, or even triple your revenue in your near future, take a guided tour of the system and see the difference it can make for your business.